What is AIM Ventures doing with Red Cat Coffee House?
We are filming a series that highlights Red Cat’s Landmark Coffee line and the Landmarks of Birmingham.
The scene unfolds on our character: Hank. Hank is from out of town and is heading North on I-65 when he realizes he is in desperate need of a cup of coffee. Hank asks Siri, “where can I find the best cup of coffee in Birmingham?”
Siri responds with: “Red Cat Coffee House” – and so the journey begins. Hank follows his map to 14th street, past Innovation Depot and spots the Light Tunnels. All of a sudden, Hank’s GPS goes out and he is stranded in a city he’s never been to.
Resolute to find his cup of coffee, Hank sets out on foot. He starts by walking underneath the Light Tunnel near Tasty Town. Halfway through the tunnel, Hank stumbles upon a clue. He finds a bag of Red Cat coffee beans with the specialized Light Tunnel blend inside!
Inspired by the clue, he excitedly marches on. Outside the tunnel, Hank encounters a group of Birmingham natives, one of whom seems to be drinking coffee… Red Cat coffee! He asks them where to go and they point him toward the next leg of his journey, Railroad Park and the Powell Steam Plant
Follow along to find out what happens next at “catsofredcat” on Instagram and stay tuned here for more behind the scenes information!
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